1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.
2. Information About Our Organization and Website:
This Privacy Statement applies to www.mercuryvehicles.com. mercuryvehicles.com is owned by Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126.

The Mercury brand is being phased out. We are no longer producing Mercury vehicles. The business purpose of this website is to provide you links to our websites that 1) provide customers with knowledge of the features and benefits of Ford Motor Company’s complete line of cars, crossovers, SUVs and trucks; (2) provide customers with purchasing-related information such as available incentives, services, product inventory and dealership contacts; and (3) provide resources for Mercury owners.
3. Personally Identifiable Information We Collect From You:
During a visit to our site, no personally identifiable information (such as name, street address, telephone number, and email address) about you is collected through any means or data flow channels.
4. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
mercuryvehicles.com collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits and peak site usage times, and to perform site clickthrough analysis and site layout re-design.

We may use session and persistent "cookies," session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 6 — Methods to Collect Information.
5. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on mercuryvehicles.com may be used to:
  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Make the user experience more customer friendly


mercuryvehicles.com utilizes non-personal data for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:
  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of mercuryvehicles.com
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
  • Third-party vendors with which Ford has entered into contracts to perform site analytics and which are provided aggregate information covered by this privacy statement are to use that information only to perform those services, and they may not share or resell this information
6. Methods to Collect Information:
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A "session" cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

A "persistent" cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to capture clickthrough statistics.

mercuryvehicles.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits

Users may be directed to mercuryvehicles.com via banner ads or site links. Ads or site links that are placed by mercuryvehicles.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user.

Online Advertising: Ford may contract with vendors to place advertisements on non-Ford websites. When you visit a non-Ford website, these vendors may target Ford advertisements to you based on information about your previous online activity that the vendor has collected using web tracking tools (e.g., cookies and web beacons). Additionally, Ford advertisements may contain web tracking tools such as cookies and web beacons to collect information on the effectiveness of the advertisements and to deliver future targeted advertisements and other messages to you. These web tracking tools collect information such as IP address, the page visited, and time of day.
7. Sharing Your Information:
Site metrics for mercuryvehicles.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

Ford may disclose information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.
8. Access To and Control Over the Use of Your Information:
If you previously provided your personal information to mercuryvehicles.com, and wish to correct or update your personal information, please contact us at:

Telephone 800-392-3673 800-232-5952 (TDD for the hearing impaired)

Available 8:00 am - 5:00 pm local time Monday - Friday

Mailing Address Ford Motor Company Customer Relationship Center P.O. Box 6248 Dearborn, MI 48126

The scope of access available for this request is for information stored in the database that holds the data for mercuryvehicles.com. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
9. Security of Your Information:
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

Vendors, contractors or partners who have access to personal information in connection with providing services for Ford are required to keep the information confidential.

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for Ford.
10. Processing of Data:
By visiting this site you understand and consent to the collection, use, processing, transfer, and disclosure of information globally — including to the United States — in accordance with this Privacy Statement.
11. Links to Other Sites:
mercuryvehicles.com provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. mercuryvehicles.com is not responsible for the privacy statements, content or data handling practices on other websites.
12. Children’s Privacy:
mercuryvehicles.com does not knowingly intend to collect personal information from children under 13 years of age. If a child had previously provided us with personal information a parent or guardian of that child may contact us at the phone number or mailing address listed in section 14 if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for mercuryvehicles.com.
13. Contacting Us:
If you have any questions, comments or concerns about this online privacy statement for mercuryvehicles.com, mercuryvehicles.com privacy practices, or have any questions regarding the contents of this website please contact us at

Telephone 800-392-3673 800-232-5952 (TDD for the hearing impaired)

Available 8:00 am - 5:00 pm local time Monday - Friday

Mailing Address Ford Motor Company Customer Relationship Center P.O. Box 6248 Dearborn, MI 48126, USA

mercuryvehicles.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. mercuryvehicles.com will be happy to respond to your questions and comments.
14. Privacy Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for mercuryvehicles.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is 04/15/2012.
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